Retaining independence through private ownership, means Guardian works purely in the interests of clients and such independence is the foundation on which Guardian has been built. Being able to choose from the open market enables Guardian to tailor solutions around the client and fund selection via an independent investment committee which underpins the true independence of advice.
Guardian has adopted the principles of UK based financial planning, adhering to 'Treating Customers Fairly (TCF)' policies, UK Data Protection principles and comprehensive and transparent reporting to clients, partners and regulators.
Guardian rewards those who continually strive to place their clients' interests before their own and take personal responsibility in providing superior advice based on both internal and external qualifications. All planners are required to adopt minimum training standards and are regularly assessed and monitored to ensure complete compliance.